Gen7 Fuel, an Indigenous-run gas station chain, has made significant investments of over $150,000 to foster growth and development across Ontario First Nation communities. The company plans to up the ante in 2023 by giving $200,000 to Ontario First Nations.

Gen7 Fuel's business model allows for a portion of gas sales to be donated directly to First Nations communities. The company has seven stations in First Nations in southern, northern, eastern, and western Ontario and plans to expand further. In addition to supporting Indigenous entrepreneurs in the start-up and operation of retail fuel stations and convenience stores, Gen7 Fuel also invests in the long-term sustainable benefits of a successful business within First Nations.

The company has made significant investments in community centres, women's shelters, and sports clubs, among others. These investments were made after extensive research and analysis of community needs to ensure the greatest impact. The donations are raised through the company's revenue model, where a portion of each fill-up goes directly into the community where the station is located.

Gen7 Fuel's approach challenges traditional business models and creates a new way of interacting with surrounding communities. The company aims to set an example for other businesses to follow and uplift and support First Nation communities. This approach aligns with core Indigenous beliefs of family, community support, and helping neighbours, driving together and fuelling change for generations to come.

Gen7 Fuel's unique approach to economic reconciliation serves as an excellent example of how businesses can support Indigenous communities in a meaningful way. Their investments not only support Indigenous entrepreneurs but also directly benefit the communities they serve. This approach helps to build trust and foster a positive relationship between Indigenous communities and businesses while contributing to a brighter future for everyone.